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Integrated technology captures

profitability in lab outreach

Why develop hospital laboratory outreach? Outreach technology vision
Adding additional revenue to a hospital’s bottom line To compete with local and national commercial
is an elusive target for hospitals operating with narrow laboratories, hospitals must recognize that the entrance
profit margins, where there’s little room for error. requirements to this competitive market require the use
Hospitals searching for additional revenue-generating of technology that is designed for the laboratory industry,
opportunities can develop laboratory outreach programs is quick to deploy, is user-friendly, and actually works
that bring incremental income from non-affiliated physician as designed.
offices and nursing homes.
Many hospital-based laboratory outreach programs
Maximizing the profit potential of laboratory outreach never achieve their full potential or, worse, fail to launch
requires hospitals to develop a FOR-PROFIT due to financial compromises that impact their
business model that can co-exist inside a technology offering. This limits their ability to compete or
NON-PROFIT environment. creates a costly manual process that can start out as a
minor annoyance that ultimately ends up becoming a
Examining outreach workflow major obstacle.
Front-end and back-end processes that traditionally
operate separately can be integrated using proven
technology that is specifically designed for the outreach
laboratory revenue cycle. Consistent and sustainable
growth, profitability, and efficiency become achievable
when these two processes work in tandem.