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A health-specific CRM can change
your lab outreach outcome
aboratories facing budget cuts and declining test
L revenue are being compelled to consider new
approaches to cutting costs and supporting a high
level of customer service. Today’s lab managers are
driven to improve operational outcomes in laboratory
outreach and are looking to a lab-specific CRM
(customer relation management) software solution to
improve operating performance and service.
All too often, clinical data is spread across multiple
silos comprising disparate IT systems (e.g., billing
systems, LIS, HIS, EMR, data warehousing, etc.), so
data in the clinical laboratory is becoming increasingly
difficult to retrieve and manage—and even becoming
inaccessible.
“For me it [RCM’s CRM software solution] hit all the hot buttons. This made a big impact in my area having to manage
the billing staff, client services, and couriers. We have a large outreach and a CRM brought us into the 21st century,
so to speak”.
Colleen Andrews, Business Manager, Lab Services at UH Laboratory Service Foundation
