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A health-specific CRM can change your lab outreach outcome

An outreach building block

Think of a lab-specific CRM as the command center that oversees customer service, supply
management, and sales analytics. The reduction in reimbursements is likely to continue making
it wise to consider the consolidation and integration of existing ancillary systems into a CRM solution.

Combining real-time metrics and providing dashboard views that detail declines in ordering patterns
and issues, a health-specific CRM enables managers to easily review individual client performances.
The ability to track the sending habits of clients is a powerful tool for facilitating improvements to
personalized service and helps managers gain a keen awareness of their clients in this highly
competitive market.

Laboratory outreach programs become a key financial contributor when labs can easily oversee customer
service, monitor sales and marketing, and take on courier accountability. CRMs are a powerful way to
support the laboratory’s daily operations, thus converting a business expenditure into a potential
profit-making resource.

Selecting the right CRM solution for your lab

The first step is to perform a needs assessment, which should
The full scope of laboratory
requirements should be addressed encompass the following tasks:
before choosing a suitable CRM.
Performing an assessment upfront
enables leadership to quickly
pare down the number of potential
vendors and give full attention
to those who can offer the best
solution.

To give laboratory leadership the
advantage in selecting the best
CRM software solution for their
particular outreach program,
research is essential.

If their goal is to compete on the same level with commercial labs in the future, laboratory management
will need to identify ways to recoup what is being stripped from laboratory service reimbursements today.
Incorporating a CRM and integrating the data that’s subsequently freed from disparate systems can give
leadership the information necessary to run a successful business with less frustration while focusing
more on delivering superior customer service.